Coaching You to Peak Performance.

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Discover

your strengths.

Perform

with excellence.

Achieve

new heights.

How We Do It.

Leadership doesn't come with a manual. Whether you're navigating a critical transition, recovering from a setback, or simply ready to reach the next level, the right coaching relationship can accelerate your growth and sharpen your impact. Personalized coaching experiences designed to meet you where you are, and move you toward where you want to be.

  • One-on-One Coaching
  • Leveraged Group Coaching
  • Speaking
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Customized Coaching Plans

Because "One-Size-Fits-All" Fits No One

We offer custom‑built coaching solutions designed specifically for the unique needs of individuals and teams. Every program is crafted from the ground up—no templates, no one‑size‑fits‑all models.  We tailor each component to your goals, challenges, and organizational context, ensuring the coaching experience is both deeply personal and highly practical. Whether you’re developing emerging leaders, strengthening team dynamics, or supporting executive growth, our bespoke design process creates a program that fits exactly where you are and where you want to go.

Teams We've Helped

Helping teams from great organizations discover their strengths and reach peak performance.

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Alberta Childrens Hospital Foundation colour
Ahs
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Calgary police services
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Corus
CP Alogo
Creb
Csec
Everbrave
Golf town
Halton
Hrai
Impact society
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City of kelowna
Ltw
Maplehawk
Naw
Primed
Realtors edmonton
Sporting life
Team town
True north
Travel alberta
Ursa

What Clients Say

I worked with Steve for CliftonStrengths® based coaching in my role as Chair of the Calgary Real Estate Board. I have invested in coaching many times throughout my career and found Steve's coaching to be uniquely insightful and at times crucial to my success as a leader. I highly recommend Steve as a performance coach.

— Susanita de Diego
Associate Broker at Coldwell Banker Mountain Central
Susanita de diego

Steve has enabled every individual in our organization to live from their strengths. His methods and approach have allowed us to incorporate the processes and gain the internal knowledge to make it stick. Not only has Steve's approach equipped me to maximize my outcomes, but I am now a more effective leader in my ability to assess and optimize the strengths of my team. Steve's experience as a highly effective founder, CEO, and leader in the hard-hitting media industry, along with his wisdom and passion for others, makes him a truly effective, and rare, coach. If you can book him, it is worth every penny.

— Christopher Primeau
CEO of Impact Society
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I’ve been working with Steve for some time now and he’s been instrumental in helping me understand how to better leverage my strengths as a leader and manager. The knowledge, wisdom and tools he’s shared with me on how to navigate professional hurdles and opportunities, has made truly tangible impacts on my performance and my career. His years of experience as a senior leader combined with his mastery of strengths coaching make him a secret weapon for anyone who has the pleasure of working with him.

— Matt L.
Senior Vice President of Operations at Golf Town, Sporting Life Group
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I had the pleasure of working with Steve for a number of years at Star Media Group and he is the type of person you want on your team. He’s focused on results yet knows the importance of being fair with people. The environment we worked in wasn’t always the easiest but regardless of the pressures we faced Steve was always up to the challenge.

— Sandy MacLeod
President and CEO at HRAI
Sandy mac Leod 500

I had the privilege of working with Steve during an important stage of my career, and his strengths based approach made a meaningful difference in how I show up as a leader. His use of Clifton Strengths resonated deeply with me, especially as it helped me apply my own strengths with greater intentionality in strategic financial and organizational interactions.
For any senior leader looking to learn more about themselves and how best to apply their strengths, I highly recommend Steve. His coaching is insightful, grounded, and genuinely transformative.

— Michael Sendyk, CPA, CA
Director of Finance & Corporate Reporting at Corus Orthodontists
Michael sendyk

Steve Shrout has been such a valued resource for our team at Halton Region. He’s extremely knowledgeable, accessible, approachable and takes a genuine interest in whomever he is coaching, quickly recognizing their strengths and bringing them into the light. We have had nothing but wonderful feedback from anyone he’s been asked to coach.

Thank you, Steve, for all of your contributions—you are someone we have come to really rely on and I look forward to our continued working relationship. 

— Michelle Masur
Organizational Development Professional — Halton Region
Michelle Masur

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